Divisional Strategy

The Morgan Ceramics business strategy is aligned with that of the Group, with the objective of being a world-leader in engineered solutions based on advanced ceramic and related materials.

The Division’s strategy is:

• To focus on market niches where the Division’s distinctive competences and innovation skills differentiate it.
• To structure the Division’s business for simplicity and high levels of accountability.
• To drive operational excellence in all of the Division’s facilities.
• To actively manage the Division’s portfolio to achieve optimum shareholder returns.
• To develop the Division’s leaders, teams and technical talent to deliver its strategy.